Six reasons why business plans fail

At Rostance Edwards we can provide help with writing a business plan, based on our experience of working with business in the Cannock area. Here are six reasons why business plans fail – and how to make them succeed…

You may well have prepared a business plan some years ago to present to your bank manager. If you revisit that plan now, you will probably be surprised by how little relationship the position of your business now bears to that predicted in the plan. The reality is that most business plans fail. Here are some of the traps to avoid:

1. A dead document

A business plan that is created for a purpose and then discarded will always become obsolete quickly. Making your business plan a living document is essential if you don't want the whole process to be a failure. Only a regularly reviewed and updated plan can be the spur to look critically at your business on a recurring basis.

2. Over-optimism

Most business plans are over-optimistic, especially as regards predicted sales, often massively overestimating the size of the market. Research your market thoroughly. Too many business plans include a SWOT analysis, but concentrate on the strengths and opportunities and ignore the threats and weaknesses.

3. Ignoring the competition

Business plans commonly assume that the competition will make no competitive response or indeed, will have no new initiatives of their own. Study your competitors and try to second-guess their plans. A living document will take into account their actions.

4. New or old?

Too many business plans depend on doing something new, when what is needed is to find a better way of doing what is being done now.

5. Ignoring risk

What are the risks attached to the plan? Think through these and the costs of failure as well as the rewards of success.

6. Profit or turnover?

If expansion is planned, it should result in increased profits, not just sales. Expansion requires finance, people and other resources. Can you get them?

Remember, a good business plan is as much about the process as the final document. Creating your plan will open your eyes to the realities of your business. Keeping it updated will help you stay on the right track. For help with developing your plan, call us.

Start-ups and established businesses in the Cannock area looking for help with writing a business plan should contact Rostance Edwards for more help and advice.

Home | Contact us | Site map | Accessibility | Disclaimer | Standard Terms of Business | Help |

© 2018 Rostance Edwards Group. All rights reserved. | Company Number: 03655701

Rostance Edwards Group, 1 & 2 Heritage Park, Hayes Way, Cannock, Staffordshire WS11 7LT
We use cookies on this website, you can find more information about cookies here.

In accordance with the disclosure requirements of the Services Regulations 2009, our professional indemnity insurer is HCC International Insurance Company Pk, of Walsingham House, 35 Seething Lane, London, EC3N 4AH. The territorial coverage is worldwide excluding professional business carried out from an office in the United States of America or Canada and excludes any action for a claim brought in any court in the United States of Amercia or Canada.

We are registered to carry on audit work in the UK by the Institute of Chartered Accountants in England and Wales and details about our audit registration can be viewed at www.auditregister.org.uk, under reference number C008875364.